Path to Indie Publication Series is a companion series to Marshall Ryan Maresca’s Path to Publication. I have been avidly reading Marshall’s posts since I discovered his blog. Read Path to Indie Publication: Part I. Part II. Part III. Part IV. Part V. Part VI. Part VII. Part VIII. Part IX.
Part X—Finding Equilibrium: the agony and the ecstasy of new authorhood. *
With the success of the three readings equaling sales of more than 70 books, I was very hyped about attending Norwescon 37. I created and ordered bookmarks—5000 for about $200 including shipping. They had special pricing codes: $3 off either a signed print book or a Kobo eBook as well as a note to find me on social media and I’d meet them at the con and sell them a signed copy for a great deal without the shipping and handling. Elena and I went down to the stuffing party to help put 3500 of my bookmarks into the swag bags. The result? [Because, I’m following Kris Rusch’s rule of not offering a deal unless you can track whether it is successful or not.] Nada. Zip. Zilch. The only book I sold was one that was already promised months before to a beta reader. She bought a second book, because I didn’t have change! Sheesh.
The best thing to happen at Norwescon was that I got to see Gordon Van Gelder, he had seen somewhere, a bookmark maybe, that I had a book coming out. He asked if I’d send him a review copy, which of course I was happy to do as I could then send him one of the new and rare copies with the Dante Rossetti Award announced on the cover. Will it lead to a review in the Magazine of Fantasy and Science Fiction? Who knows. But , alas, if this one doesn’t break with him, perhaps the next one will.
I still have about 1500 bookmarks and will be taking many of them to ALA14 to see if anything happens this time around. I also gave out a couple handfuls at Vikingcon in Bellingham with no discernible sales off site. I think bookmarks are cool, but don’t spend $200 and expect to get it back. I actually prefer the postcards that I made in cover-shaped format, a better way to get the name and the graphic out there.
Vikingcon was really awesome. I met a bunch of cool people, and renewed my acquaintance with Greg and Astrid Bear. I met Greg at a Vikingcon in the 1990s and then got to be on a panel about Robert Heinlein with him in 2005 at Norwescon. So, I got to hang out with Greg Bear, I got a free table in the conference hall to sell my books and I got to meet really cool people. I am a fairly terminal optimist, so I signed 10 books with my name and inscribed Vikingcon 2014! But none sold before the panel with Greg. The panel on technology in SF, “Text me, Scotty.” went well. After the panel, my daughter Sheridan, womanning the booth with her daughter and younger sister, had sold two copies. A few people who had attended the panel came by and bought books. Then the Vikingcon folks came to pick up the signed copy I’d promised them. And as the Vendor’s hall was closing I sold the last of the 10 books. Maybe next time I should pre-inscribe 50? Nah. Lesson learned.
The biggest bump of sales not related to meeting people directly came from a friendly source. Dean Kahn, the Bellingham Herald editor who had guided the Serial Science Fiction story Memories of Light the previous year asked his readers to nominate the best books set in Bellingham. Four fans [also friends] wrote in praising my book. The day it came out I sold 9 ebooks and 2 print books in the next 24 hours and several more over the next few days. Yeah!
I’m currently sending out some short fiction set in the same universe to magazine editors in the hopes that a story might lead people to the novel. I’m also planning to release a standalone Deserted Lands novella, Toils and Snares, in the fall as an ebook. As I write this sales have gone flat, but they’ve already been better than I expected. I’ve got more readings set up and a trip to Las Vegas for the American Library Association convention followed by a drive up to Provo where the next book, Straight Into Darkness takes place.
The long awaited hardcover of All Is Silence will be here soon as will summer with more time to write. I’m doing a PubSlush campaign so I can pay my editors and cover artists more. The benefits will be commensurate with the crowd-funding amounts. More to come after school comes out.
Thanks for coming along for the ride. It’s been a roller coaster for me, but as this ride continues, I feel more and more certain that choosing the Indie Publishing route was absolutely the right decision for me. As I have more insight into this amazing process, I’ll blog a bit more, but for now… I’ve gotta write on…