My Path to Indie Publication: Part VII–The Harder I Work the Luckier I Get

May 5, 2014
by Rob Slater

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My Path to Indie Publication Series is a companion series to Marshall Ryan Maresca’s Path to Publication. I have been avidly reading Marshall’s posts since I discovered his blog. Read Path to Indie PublicationPart IPart IIPart III. Part IV. Part V.  Part VI. 

The Harder I Work the Luckier I Get *

The Harder I work the Luckier I get. I know this quote has been said many times and many ways for many years. But I heard it first from one of the hardest working authors out there, Kevin Anderson. I don’t know if I heard him say this or if I heard it from Kris and Dean or someone else, but the thought stuck. I didn’t always pull it off, but I kept it as a goal. How does an artist get successful? By putting their work and their ‘self’ out for public consumption.

At the end of November I was stressed. I had only hit about 35,000 words for NANOWRIMO 2013 – Straight into Darkness, compared to the nearly 60,000 the year before. I wanted to get the pre-release copies of the novel out before the Holidays, but I had only finished the “last” draft, post-ARC, version 8.0 of All Is Silence at the end of October. This and Scrivener’s learning curve for print production, much more challenging than e-book, took the air out of my sales a couple times.

All Is Silence went out to the copy-editors after edits from me based on Advanced Reader Copies [ARCs] feedback. Five chapters at a time, a few days apart. 12/12, 12/15-19 5 chapter each day, then 12/24 and finally 12/28. I rewrote the ending chapter after significant advice from my partner, Elena.

I pushed through winter break editing and formatting, still hoping to release the e-book on January 1st. My vacation from school was anything but. While all this was going on I couldn’t stop the marketing piece. I ran two GoodReads giveaways over Thanksgiving and the winter holidays. I blogged some. I built my Twitter following, Facebook, Google+ and newsletter lists. Christopher Key, a reviewer I’d known through my Shakespeare and theatre connections, agreed to review All Is Silence for the Entertainment News NorthWest, January edition. It was a stellar review noting Lizzie’s anti-hero. It came out on the 4th with a mention on the cover and then on the 7th of January All Is Silence went live to the world on two of the three major ebooksellers as I worked on finishing the formatting for print version.

Due to accidentally hitting the unpublish button on Kobo, I had trouble getting All Is Silence onto that market. I’d tried to republish and was waiting on a 72 hour process that took over a week. I was also fighting with ebook formatting wanting to keep my text in the fonts I had chosen for print. Baskerville for most of the text, but Arial Narrow Bold for the e-mails and texting between the characters. Then, a most auspicious e-mail arrive. Sam Kass, of Village Books, wanted to know if I was interested in a workshop with Kobo about their Self-Publishing site: Kobo Writing Life. I was frustrated by Kobo support’s lack of responsiveness on my issue {though I had not tried phone support [since phone calls are actually my Kryptonite. (I later used their phone support and received more immediate information.)]}.  Sam connected me with Mark Lefebvre, director of Kobo’s Self-Publishing and Author Relations [And an author himself under the name Mark Leslie]. He graciously helped me through my issues and even bought the first Kobo copy of All Is Silence when the narrative hooked him.

#3 with a bulletWe did the workshop. I learned a lot and gave pretty good advice, I think. Kobo ran a promotion for the book and lo and behold, the next day I was #7 on Kobo’s U.S. Young Adult Science Fiction chart. It went as high as #3, surrounded by Veronica Roth’s Divergent Universe books (Allegiant was the next book and her short stories filled many of the next rows). My story with Kobo was only beginning as I readied for the February 18th release date.

I wrapped up another GoodReads Giveaway at the end of January and was disappointed with the results, but to counter that was the good news that All Is Silence had been named a Finalist in the Dante Rossetti YA contest.

Next Week: Part VIII–Print Release, Awards and Readings.

* Adapted and expanded from the Foreword to Outward Bound: Science Fiction & Poetry, a collection of some of my published and unpublished works. Top

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